Frequently Asked Questions About Public Relations in Scottsdale and Phoenix
Thinking about hiring a PR firm in Arizona? Here are straight answers to the questions we hear most. Still curious? Call 480.423.1414 or reach out through our contact page.
What does a public relations firm in Scottsdale actually do?
A PR firm shapes how the public, the press, and decision-makers see you. We craft your message, then get it in front of the right audiences. That means media relations, news releases, social media, events, and rapid response when trouble hits. In short, we help you win attention and trust.
What services does Rose Allyn offer?
For 30 years we have offered public relations, public affairs, political consulting, crisis communications, and event planning. Moreover, our team handles social media, earned media, video production, and government relations. Most clients start with one need. However, many discover the pieces work better together. One team means one consistent message.
How long has Rose Allyn been in business?
We opened our doors in 1996. Since then, we have represented nearly 600 companies and causes across Arizona and beyond. That track record gives us deep relationships in newsrooms and government offices. Meanwhile, we still fight like a scrappy underdog. Experience plus hunger is a dangerous combination for your competition.
Who does Rose Allyn work with?
We work with businesses, individuals, nonprofits, tribal governments, candidates, and causes. Our clients include iconic Arizona brands, Fortune 500 companies, and the Colorado River Indian Tribes. Real estate, solar, and conservation groups also appear on our list. If your reputation matters to your success, we should talk.
Why hire a PR firm instead of handling PR in-house?
An outside firm brings fresh eyes, established media contacts, and speed. Your internal team has a day job. We do this every day. Furthermore, we have seen what works across hundreds of campaigns. That perspective helps you avoid costly mistakes. It also helps you get noticed faster.
What is crisis communications, and when do I need it?
Crisis communications is how you respond when something threatens your reputation. Think viral social posts, false accusations, lawsuits, or the loss of a leader. You need help the moment trouble starts. Waiting only makes it worse. We answer every claim quickly and protect your story while you deal with the problem.
How quickly can you respond to a PR crisis?
We know that seconds count. Our team stays fluent in rapid response and keeps strong relationships with reporters and government leaders. As a result, we can move quickly to correct the record. In past crises, we have even staffed a client’s phones. Call us early, and call us first.
What is public affairs, and how is it different from PR?
Public relations speaks to the media and the public. Public affairs speaks to elected officials and government decision-makers, getting jurisdictions to approve or reject the project at hand. However, the two often work together. A zoning case, a ballot measure, or federal legislation needs both. We have handled each since 1996, and our reputation as honest arbiters of facts opens doors.
Do you provide political consulting for candidates and ballot measures?
Yes. We have represented scores of candidates and causes across Arizona. Our team understands that the right message is only half the battle. Delivery matters just as much. From mayoral campaigns to presidential ones. From local ballot measures to statewide.
Can PR help win support for a controversial development or project?
Absolutely. Opposition often rests on rumor rather than fact. We replace rumor with information through public outreach, events, social media, and earned media. For example, we helped a Fortune 300 company secure a waste transfer facility despite strong neighborhood resistance. We also helped stop mega-development near the Grand Canyon. There are dozens of other examples in our 30 years in the business.
Will I work with senior professionals or junior account executives?
You will work with senior professionals. We skip the heavy hierarchy and the first-job-out-of-college account executives. Our staff includes Emmy-award winning journalists, news producers, digital specialists, and a full-time event planner. Consequently, the people who pitch you are the people who do the work.
Do you write news releases and handle media relations?
Yes. Traditional media is built into our DNA. Two former journalists are on staff, including a veteran TV reporter and a radio news director. They know what newsrooms want. Therefore, our releases get read. We build media lists for broad reach or for targeted outreach, depending on your goal.
Does Rose Allyn plan events?
We do, from small neighborhood open houses to massive productions. Our firm owns and produces the Bentley Scottsdale Polo Championships, the largest single-day polo event in the United States. We also stage Arizona’s largest Kentucky Derby Party and are the co-owners and co-founders of Scottsdale Ferrari Art Week, the nation’s largest new Americana art fair in decades. Every event gets the same attention to detail.
Can you help with social media, digital campaigns, and websites?
Yes. We have managed dozens of social media accounts and run ad campaigns for more than a decade. Additionally, we build websites and use innovative channels like direct text messaging. Digital works best when it supports a bigger strategy. We make sure your online presence matches your message.
How do I get started with Rose Allyn?
Simply contact us at 480.423.1414 or through the contact page. Tell us your goal, your timeline, and your biggest worry. We will explain how we would approach it. From there, we build a plan. Our office is in Scottsdale, and we serve clients across the state.
